Our Great City

Jake’s Loft, Southlake’s Life is good® Genuine Neighborhood Shoppe, started with the Arnn’s desire to provide family and friends with optimistic, unique and wholesome gifts during the holiday season. From there the desire mushroomed into the most unique apparel store in the Southlake area.

During their vacations, Dyane Arnn and her husband Lynn started noticing tee shirts and ball caps with a curious stick-fiugred character sporting an award-winning smile accompanied by a cute sidekick dog. The brand was Life is good® and the messages on their hats and tee shirts fit nicely with Dyane and Lynn’s approach to life – optimistic, active, and fun-loving. Initially, Dyane did her Christmas shopping online, but craved something more. She wanted to be able to touch, feel and absorb the message of the Life is good® brand in person rather than over the internet. She didn’t realize it at the time, but Dyane was searching for a Life is good® Genuine Neighborhood Shoppe. After two years of buying Life is good Christmas gifts online, Dyane began noticing that Life is good Genuine Neighborhood Shoppes were popping up across the United States – primarily on the east coast and in California. She noticed that there wasn’t a single store anywhere close to her in the Dallas area. She saw a market and immediately the creative juices started to percolate in her brain…what if? Dyane kept thinking about how well the brand would fit with the active moms and families that are so prevalent in the Southlake, Keller and Colleyville area. She thought about how badly this area needed a retailer that could offer a positive wholesome product to its customers. Then she thought…Why can’t I be the one that fills the need?

Dyane and Lynn’s vision for Jake’s Loft is to be more than an apparel retailer. Their vision is to spread optimism and goodwill in the community through the sale of Life is good® products, in-store holiday events and charitable outreach. You will often see a pack of beautiful Golden Retrievers looking for a forever home in front of Jake’s Loft or a group of marathon hopefuls attending a Leukemia Society’s Team in Training Information Meeting inside the store. The times we live in are challenging, but we can all look at the little things in our lives and be reminded that life really is good and is worth celebrating. Remember that it’s the little things that are really the big things. We are so often reminded what’s wrong in our world. “Don’t knock something, build something” is the message that Dyane and Lynn want their community to hear when they step into Jake’s Loft or when they see a neighbor wearing a Life is good tee shirt.

Jake’s Loft is filled with an amazing selection of Life is good® apparel, including a wide selection especially created for the Holidays. They are famous for their ultra soft and fun pajama sets which always go fast at Christmas. Customers will buy pajama sets for the entire family to wear in their Christmas photos and greeting cards. You can often find a Jake’s Loft customer walking out with 5-10 pajama sets under their arm. Lynn comments, “Our customers usually share their Life is good® group photographs with us, and we post them on the Jake’s Loft Facebook page. Our Facebook page is a fantastic medium through which we can exchange information and good vibes with our customers. Follow us on Facebook at www.facebook.com/jakesloft.”

The other big holiday seller is the Life is good Snuggle Socks. “Your foot has not lived until it is draped in the velvety goodness of a pair of Life is good snuggle socks. You really must spoil your feet!” says Dyane.

“We love the business we are in, says Dyane. We love being able to share a better approach to life with our community. We love seeing our customers’ smiles and hearing how Life is good products have made their lives better. Stop in and say hello the next time you are in the area or post a comment on our Facebook page!

Life is good…Simple as that!

Everyone needs a pharmacy they can depend on and knows who you and your family are when you walk through the door. In Southlake, the pharmacists in Pharmacy Plus are highly-trained healthcare professionals and take the time to get to know you and your medications.